S+G Bring Hipster Stalinism to Moscow
The 510ha ArtKvartal project is the largest city centre masterplan ever to be developed by a private developer in Moscow. The public and private project stakeholders have the ambition to develop a regeneration plan for a large mixed-use territory that will contain a growing number of clusters of creative businesses. Creative activities and destinations will be partially subsidized through the development of private residential space, bringing vitality and energy to the area.
Oliver Schulze and Louise Grassov helped the client to work with the municipal partners to establish new protocols for the planning and design of large urban areas in Moscow. The project established new quality standards in planning and participation as well as the design of buildings and open spaces. Outreach and social media were used to build a growing database of interested creative sector individuals and firms. Design strategies and concepts were developed for the Creative City, the Connected City and the City for All.
Artkvartal 11 neighbourhoods
Creative Space Management
Union of Creative Territories
2013 - 2014